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Here are some of the questions we’re asked a lot. 

General

What's Club Leaf?


Our favorite question 😀!  Putting it simply, Club Leaf is a carbon offsetting app. By using Club Leaf, you can measure your carbon footprint. You can then reduce your footprint with our Green Tips and Challenges. And you can offset your remaining emissions by supporting the very best accredited climate projects around the world.  But we’re also far more than an app alone. We’re a global community of people that believe in the collective power of individuals to make the world a better place!




Who are we?


We’re the tech-savvy climate advocates behind the Club Leaf app (and the Club Leaf Community). A global team based in the Netherlands, we’re dedicated to inspiring and empowering people around the world to combat climate change - and that together, we can make a difference. We’re all deeply concerned about the effects of climate change on people and the planet, but we haven’t given up the fight. And we mean business. 




What's the Club Leaf app?


The Club Leaf app is an easy-to-use mobile application that helps you to get on your way to becoming carbon neutral. It’s easy! Just download the app, measure your carbon footprint, reduce your emissions using our Green Tips and Challenges, and support our un-be-Leafable accredited climate offset projects. Join us!




What's carbon neutral?


Carbon neutral is when there is a balance between the amount of carbon that is emitted into the atmosphere and the amount of carbon that is absorbed from the atmosphere (stored in the oceans, soil, and forests). To create a carbon neutral world, it’s essential that we reduce carbon emissions and increase carbon storage (also known as ‘sequestration’).




What's Club Leaf's vision and mission?


Our vision is to inspire and empower people around the world to live a carbon neutral life and show that collective action can have a big impact in combating climate change. Our mission is to partner with the world’s most impactful environmental projects.




What's the story behind Club Leaf?


Our founders Roelien Ruys and Aron Löcsei first met at university at a time when everyone was watching Friends and playing snakes on their not very smart phones. Fast forward two decades and the friends are today leading a profit-for-purpose company that is quite literally helping people save snakes (and all things people and planet) on their smartphones! Here’s their story.  After graduating, Roelien and Aron both enjoyed successful careers in business in their respective fields [in the UK, the Netherlands and beyond], advising companies on how to innovate and grow. But something was missing. As passionate environmentalists and parents, both wanted to use their experience and expertise in a different setting to make the world a better place today and for future generations. They searched for a solution and searched some more. But they could not find one, so decided to make their own.  Their goal? To create a platform that would enable people around the world to make a small difference individually, and a massive difference collectively, in combating climate change.  With a lot of beLeaf, backing from investors, and a crack force team that shared their passion, Club Leaf and the Club Leaf Community was born.  With much more to come, the Club Leaf story has just begun. 




Are you a non-profit?


No, we’re a profit-for-purpose organization. We have big plans and being a charity would, for instance, limit our ability to access investment from large financial backers. This would in turn hamper our ability to grow quickly and reach sufficient scale to have a truly global impact. What’s more, our many decades’ shared experience in the corporate world has taught us that the best way to encourage companies to protect the world, rather than destroy, is by incentivizing them. 




How do you use my money to help combat climate change?


As a profit-for-purpose organization, we are proud to be open about how, where and when we invest every cent, euro, dollar and pound of your money.  75% of our funds go directly to funding the best environmental projects that help to protect and restore the world’s ecosystems and promote renewable energy innovation. All of our projects contribute to multiple UN Sustainable Development Goals by improving the livelihoods of local communities. We are guided by the very latest scientific research, and only select the most effective projects in combating climate change. What’s more, each and every one of our projects is verified by the highest voluntary carbon offsetting standard. The remaining 25% of our funds cover everything else. We use it to pay our talented team, develop our platforms, such as this website you’re reading, and last but not least, find amazing new projects for you to support! We take being open and transparent about our finances very seriously. If you’re interested, we’ll be publishing our progress on this website every quarter so you can see exactly how and where we’re using our funds.





Joining the Club

Where does the carbon footprint data come from?


Club Leaf’s carbon calculator has several categories: at home, food, getting around, shopping and travel. For each category, we ask questions that relate to your consumption data, which gives us part of the information we need to calculate your footprint. Your consumption data is then combined with emission factors from sources including DEFRA, the European Commission, ERS/USDA, LCA and EIO-LCA data, official government sources, energy and environmental agencies and scientific journals. Emission factors enable us to transform your consumption into kg/CO2e. We also used the World Bank’s CO2 per capita data to give you a comparison between your personal footprint and the average person’s footprint in your country of residence.




Why do you measure my carbon footprint?


The purpose of calculating carbon footprints is to quantify where our emissions come from and to give everyone a better understanding of how this is split across different categories. This helps people see how their footprint compares with the average footprint in their country, and which categories have the biggest impact. Once we better understand our carbon footprints, it's easier to reflect on our lifestyles and evaluate where we can reduce our impact. We then share suggestions on the best ways to get started and start changing the world!




What is an emission factor?





How is my carbon footprint calculated and broke down?


Our unique carbon calculator is quick and easy to use. For each of our carbon footprint categories we ask you several questions. Based on the data you input, we calculate your footprint using emission factors to transform each action into kg/CO2e. The general calculation can be simplified to: Activity data x emission conversion factor (EF) = GHG emissions.




What's a carbon footprint?


A carbon footprint is the total amount of emissions that result from our actions. This is calculated on a yearly basis.. In other words, a carbon footprint is the total greenhouse gas (GHG) emissions from an individual, organisation or product, expressed as kilograms of carbon dioxide equivalent. You’ll see this in the Club Leaf app expressed as kg/CO2e.  While it’s impossible to reduce your emissions to zero overnight, if we all make small changes, we can make a huge difference together. Download our app and get started today!





Can’t find the answer you’re looking for? Send us an email at hello@clubleaf.com

What we do

Where does the carbon footprint data come from?


Club Leaf’s carbon calculator has several categories: at home, food, getting around, shopping and travel. For each category, we ask questions that relate to your consumption data, which gives us part of the information we need to calculate your footprint. Your consumption data is then combined with emission factors from sources including DEFRA, the European Commission, ERS/USDA, LCA and EIO-LCA data, official government sources, energy and environmental agencies and scientific journals. Emission factors enable us to transform your consumption into kg/CO2e. We also used the World Bank’s CO2 per capita data to give you a comparison between your personal footprint and the average person’s footprint in your country of residence.




Why do you measure my carbon footprint?


The purpose of calculating carbon footprints is to quantify where our emissions come from and to give everyone a better understanding of how this is split across different categories. This helps people see how their footprint compares with the average footprint in their country, and which categories have the biggest impact. Once we better understand our carbon footprints, it's easier to reflect on our lifestyles and evaluate where we can reduce our impact. We then share suggestions on the best ways to get started and start changing the world!




What is an emission factor?





How is my carbon footprint calculated and broke down?


Our unique carbon calculator is quick and easy to use. For each of our carbon footprint categories we ask you several questions. Based on the data you input, we calculate your footprint using emission factors to transform each action into kg/CO2e. The general calculation can be simplified to: Activity data x emission conversion factor (EF) = GHG emissions.




What's a carbon footprint?


A carbon footprint is the total amount of emissions that result from our actions. This is calculated on a yearly basis.. In other words, a carbon footprint is the total greenhouse gas (GHG) emissions from an individual, organisation or product, expressed as kilograms of carbon dioxide equivalent. You’ll see this in the Club Leaf app expressed as kg/CO2e.  While it’s impossible to reduce your emissions to zero overnight, if we all make small changes, we can make a huge difference together. Download our app and get started today!