Updated: Feb 15
Let’s start from the basics. What’s green fashion? Green fashion usually means eco friendly practices in the fashion industry, referencing the approach of designing, producing and consuming clothes that respect the planet by causing little to no damage, and therefore sustaining the environment,” says Katrina Caspelich, the director of marketing for Remake, a nonprofit fighting to end fast fashion.
With the climate crisis being irreversible on the timescale of humans alive today, it may be a good time to start looking into eco friendly fashion brands that are willing to go the extra mile to save natural resources, don't harm animals and support fair and safe working conditions. So how about checking out these 10 go green fashion brands for a change?
Sukkha Citta works directly with farming cooperatives in rural Indonesia to revitalise indigenous plants and dye traditions. Sukkha Citta also works directly with people in the villages of Indonesia. 100% of their products are made to raise wage standards, from start to finish. Putting women back in the driver’s seat to change their own lives. Not through aid, but fair work. With every purchase, customers invest in the creation of fair work and infrastructure that alleviate poverty for mothers in rural areas.
This eco friendly Amsterdam based fashion brand believes in the use of friendly fabrics, excellent labour conditions and clean production. Next to being as responsible as possible, they applaud everyone who follows their passion as long as they don’t harm anything or anyone along the way. They believe consciousness is key, and character is king!
Iron Roots was founded in 2017 by a group of friends that were fed up with the fact that more than 90% of all sportswear is made from plastics. When they started to look for alternatives, they couldn’t find anything in the market, so they decided to take matters into their own hands. By combining design, functionality and sustainability, they create the best and the most sustainable sportswear.
Rapanui products are made from natural materials, using renewable energy, and everything they make is designed from the start to be sent back when it is worn out. They make new products with the material we recover. Instead of creating more waste, they make new products from it (think circular economy).
All the cotton that Kuyichi uses is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. All of Kuyichi's eco friendly products are made from organic and recycled materials, by people who are treated and paid right. With these pure goods, they strive for true sustainability. Kuyichi takes full responsibility for everything they do, both socially and environmentally.
Veja hold themselves accountable to the impact they make. They believe, being a carbon neutral business shouldn't take 30 years, because it's possible to be done today. They don't think just offsetting their emissions and calling it a day should earn themselves a gold star. They don't think just offsetting their emissions and calling it a day should earn themselves a gold star. Chapter one in their mission is to ultimately have zero emissions to begin with. They measure everything that contributes to our carbon footprint, from the factory floor to the lights in HQ. Pretty cool isnt it?
Founded in August 2014, RVDK shuns the fashion system’s wasteful ways, proposing wardrobes consisting of limited-edition statement pieces, that are seasonless and timeless clothes as an expression of a women’s personality underlining her strength and character. Each of RDVK style is ethically made with high-end existing materials and leftovers, and crafted by hand by small ateliers and artisans in the Netherlands.
Imaji works alongside fabric and dye artisans across Indonesia to produce unique motifs from plants sourced locally in the area. The eco friendly Imaji believes in the coexistence between human and nature. Not only ethically but also in harmony. Each of Imaji’s motifs are handmade by craftsmen and the designers to preserve Indonesian culture and use the best out of its natural resources.
Jyoti is a German-Indian fair fashion label that produces socially and eco friendly fashion. They make clothes and accessories that not only make their customers happy, but also the people involved in their production - from cotton farmers and weavers to the seamstresses. Their mission is to minimize the environmental impacts of textile production while to making sure that everybody across the supply chain can live on what they earn.
1083 is a French eco friendly clothing brand that creates recycled and infinitely recyclable jeans. They recently launched the Infini jeans: the first recycled, returnable and infinitely recyclable jeans! Thanks to the deposit, 1083 make sure to recover customers’ jeans at the end of their life, to transform them back into new jeans. This is the ideal circular economy: designing and manufacturing a product in such a way that at the end of its life. A virtuous circle in which waste is transformed into resources.
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